Serafim Bakharew | Product Designer Portfolio

Materia

Mental Health App
Co-Founder

Design, Branding, CG
2021 – Present

Mental Health App, Co-Founder. Design, Branding, CG. 2021 – Present

Materia — your constant wellbeing guide

Opportunity & Challenge

Social media and AI have disrupted how people consume media, exploiting their attention patterns. Can we use these same technologies but for good?

Solution

Materia is a mobile app that helps you set healthy boundaries with gadgets. You can limit apps you tend to overuse and develop new skills instead

How are you feeling?

Materia helps monitor emotions, tailoring your experience based on life events to provide the resources best suited to your mood

Materia — constant wellbeing guide

AppStore

materia.so

Opportunity & Challenge

Social media and AI have disrupted how people consume media, exploiting their attention patterns. Can we use these same technologies but for good?

Solution

Materia is a mobile app that helps you set healthy boundaries with gadgets. You can limit apps you tend to overuse and develop new skills instead

Stayfitt

Mobile App Design
‍
Product Design
2022

Brand Design, Branding
2022

Stayfitt - Revolutionizing Team Wellbeing & Corporate Culture

Opportunity & Challenge

Companies struggle with fostering a healthy, close-knit culture and encouraging employees to adopt healthy habits. Can a technology-driven solution help?

Solution

Stayfitt, a mobile app, transforms corporate culture and boosts team wellbeing with features like fitness tracking, challenges, and social nudges, fostering healthy habits and a positive work atmosphere.

Challenges Unlocked: Engaging Teams & Individuals

We designed an engaging Challenges section where individuals and teams compete, fostering personal development and a healthy company culture

Grounded in Science

We identified the product domain, explored the Nudge concept, and leveraged Socially Influencing Systems. Our design fosters healthy choices using scientifically-backed mechanics in social environments

Stayfitt: Transforming Corporate Culture with Team Wellbeing

Opportunity & Challenge

Companies struggle with fostering a healthy, close-knit culture and encouraging employees to adopt healthy habits. Can a technology-driven solution help?

Solution

Stayfitt app boosts team wellbeing with fitness tracking, challenges, and social nudges for a positive work atmosphere

Empowering Teams

We created engaging Challenges section for team and personal growth, fostering a thriving company culture

Grounded in Science

Utilizing Nudge concept, our scientifically-backed design encourages healthier choices in social environments.

Realytics

Brand Design
‍
Branding
2022

Brand Design, Branding
2022

Realytics — brand identity for Market Intelligence Platform

Opportunity & Challenge

Realytics is a customer insights platform analyzing millions of customer reviews. We had to design a brand identity that would reflect the vision and resonate with the audience

Solution

An identity, positioning, and brand platform that aligns with the values and long-term vision of the team. Using an elegant metaphor, we expressed the core brand idea - the Search

Brand Identity Designed for Product Diversity

The analytical platform's brand identity supports versatility with infinite color options while maintaining recognition across niches.

Realytics — brand identity for Market Intelligence Platform

Opportunity & Challenge

Design a brand for Realytics, a customer insights platform, that aligns with its vision and resonates with the audience.

Solution

An identity, positioning, and brand platform that aligns with the values and long-term vision of the team. Using an elegant metaphor, we expressed the core brand idea - the Search

Diverse Product Branding

The platform's branding offers infinite colors, ensuring versatility and recognition across various niches.

Prytek

Brand Identity
‍
Branding
2021

Brand Design, Branding
2022

Prytek — Innovative Tech Corporation Branding

Opportunity & Challenge

Prytek revolutionizes industries with innovation and technology. The challenge: design an identity reflecting conservative values and disruptive solutions.

Solution

A unique brand identity mirroring Prytek's legacy-building and innovative spirit. Traditional aesthetics merged with modernity capture Prytek's essence - Fusion

Art Deco visuals enhance the brand identity and establish an illustrative style for consistent and effective communication.

Prytek — Innovative Tech Corporation Branding

Opportunity & Challenge

Prytek revolutionizes industries with innovation and technology. The challenge: design an identity reflecting conservative values and disruptive solutions.

Solution

A refined brand that embodies Prytek's fusion of traditional values and groundbreaking technology.

Art Deco visuals enhance the brand identity and establish an illustrative style for consistent and effective communication.

ActionCut

Website and Logo design
‍
Branding, Product Design
2022

Brand Design, Branding
2022

ActionCut - Revolutionizing Video Creation

Opportunity & Challenge

ActionCut automates the creation of short-form videos, simplifying the process for brands. We needed to showcase its innovative capabilities and ability to drive organic traffic.

Solution

We designed an adaptive website and logo for ActionCut, showcasing its modern video creation approach. Brands can create custom short videos to drive sales and growth with ActionCut.